PhD, Anthropology, National Museum/UFRJ, Brazil, 1989
Research Fellow of the National Council for Scientific and Technological Development (CNPq)
Line of Research: Communication and Representation
Communication and consumption: advertising narrative, culture, and sociability
Description:
This project develops an investigation on the meanings of representations, experiences, and practices related to consumption and advertising in contemporary culture. The research seeks to identify, classify, and analyze values, behaviors, identities and life styles elaborated by consumption and advertising narratives, observing how these systems operate differences and similarities among social groups and consumer goods.
