PhD, Cultural Anthropology, IFCS/UFRJ, Brazil, 2008
Line of Research: Communication and Representation
Media representations of youths in advertising
Description:
Studies related to media representations of youths, in all its diversity, especially in Advertising. Youth is considered as one of the most important and expressive social constructions of contemporary society and, therefore, a possible access to understanding its values, practices, and fundamental beliefs. Moreover, the project discusses the role of such representation in the ever-renewed idea of “being young” and how this dynamic impacts the very configuration of social and subcultural groups that may be associated to “ideal types” present in ads and other advertising pieces that circulate in societies.
