Studies social representations configured in the languages, narratives, and products of mass communication and media culture as forms of materialization of the contemporary imagination. This line of research investigates the symbolic dimension of the market as an arena of negotiation of representations, identities, and power relations.

Media representations of youths in advertising
Docente: Profª. Drª. Cláudia da Silva Pereira

Communication and consumption: advertising narrative, culture, and sociability
Docente: Prof. Dr. Everardo Rocha

Social representations of body and death in media culture
Docente: Prof. Dr. José Carlos Rodrigues